How to use Google’s keyword planner tool

               

 So you are writing a post for you blog and you want to find the best keywords for your post. That sure is going to be a difficult job. At the same time it is very important for your SEO. So it is very important for your post as well as the blog.  And how are going to find the perfect keywords for your post?  Even if we choose a good keyword, how much popular is it? How is the competition with that keyword? There is a simple answer to all these questions. Google Keyword Planner.

How to access the keyword planner

                Access the keyword planner  is quite easy. All you need is a Google Adwords account.  Don’t think it has a huge sign-up process or anything.  Go to http://www.adwords.google.com  and sign up for Google Adwords account. It is easier if you use your Google account for sign-up process. After you have completed your sign up process,  go to your adwords account and from the menu Tools , select ‘Keyword Planner’.

How to use it

                The first second and fourth options are necessary for us blogger for SEO. Let’s start with the first one , the Search for new keywords and Adwords Idea.

1.Search for new keywords and Adwords Idea

                Let’s  discuss the different parts of that menu. First one is the Product or service field. This is where you want to enter about the product or service you are writing about. An example called flowers is given. But don’t use such common words singly. Combine it with other words like flower market, or flowering plants to get better keywords.  The second one is the Landing page/Home page field. This is completely optional as its used primarily by advertisers. The third field is the product category field. You can enter the category for google to give a more  accurate result.

After you enter any three of this , you can enter the audience details. The targeting part of the keyword depends on the kind of audience that your  posts are aimed at. If your majority audience is from  USA select country as USA. If the audience primarily speak English, select English as language. If the search engine they are expected to use is google , select search engine as google.The negative keywords is they keywords that you might want to ignore. But all of this is optional and you can leave it at default if you like.

The next one is customising your searching. In the keywords filter option, you can change the number of average searches per month. The larger the better. But with large  average searches comes higher competition. Let’s talk about that later on. The keyword options can be used for displaying or hiding offensive keywords and such. You can include or exclude keywords using the next field that is the Exclude/Include keyword option.

After completing this , click ‘Get Ideas’. The results will be displayed. By default, the result is sorted by relevance of adgroup.  There is result in another tab called “keyword ideas” also. Some people might say that one is the correct one and we can ignore the “ad group ideas” tab. But I would say there are some good  keywords in both these tabs. Now comes the trick part. We have to select the keyword that has good average searches per month and low competition. That’s the best idea to increase traffic to your blog . As the average searches increases, more and more people are searching for that keyword per month. And if the competition is low, you can easily rank among the first few pages very fast.  As a newbie blogger, you might want to go easy on it and add a keyword that has  about 300-1000 monthly searches and low competition. Once you feel settled with the whole idea of blogging and marketing, you can go for keywords with higher competition. That wraps up the first option provided by the Google Keyword planner

2. Get search volume for a list of keywords or group hem into ad groups

                The first option of the Keywords Planner gave you suggestions based on  some entries or topic you give them. But this option allows a blogger or advertiser t to input a specific keyword to find out how the keyword performs for SEO. You could either type in the different keywords or upload a list of keywords .  The targeting options are same as before and you can change it according to your audience.  This gives the same results as that of Search for new keywords option, but only the keywords you specified will be shown in the results.

3.Multiple Keyword lists.

                 In this option you can give two or more  separate lists for keywords. The tool combines the each keyword in one list with the keywords in other list and these keyword combinations are used for searching.  It allows quicker searching of multiple keywords. Consider you have Indian, American, British in the first list and recipe and cuisine in the next list. The Keywords planner tool then checks for the combination of keywords such as Indian recipe, American recipe , British recipe, Indian cuisine, American cuisine and British cuisine.


Summary

                The Keywords Planner by Google Adwords is one hell of tool for finding and checking keywords. Keep track of your key words while posting any article on you blog . It is the most important feature of SEO. And the results will stay accurate as long as

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